If you increase sales and stay ahead of the competition test, and continually improve your conversion rate of Web sites with the A / B split and multivariate analysis tools. This simple to use optimization tools to perform experiments on your site to determine which items generate higher conversion of responses. For example, you can write 5 different headings for your website and a proof that the best results and highestConversions.
Testing and optimization of conversion of the elements offers many advantages:
* Increase the conversion rates of websites
* Reduces the visitor bounce rates
* Increase the time on your site
* Increase visitor satisfaction
* Delete the assumptions Website Design
* Increase sales leads and opt-ins
Through testing and optimization, you can double-click on the effectiveness of your website ...
* A simple renaming, an increase of 200%Answer
* Improve your offers lead generation, you can increase leading up to 100%
* Optimize your check-out process to reduce the rate of online shopping cart abandonment of 30% could
* Modify the text on your button order, sales increased by 20%
Start adding all these improvements. An increase of 17%, to raise here is a 114%, there is a response of 10.5% higher here, an improvement of 213% in strength, there ... and soon you have doubled the sales (or leads), when you add it all! IfI am seriously on maximizing the outcome, you can continually test, monitor and improve the implementation of key elements of your site.
Elements in high conversion to the test with Multivariate and A / B Split Testing Tools:
Here are the best components for conversion or variables that should be reviewed and improved to increase conversion rates ...
Headlines - Since the title is the first line of text that you read your visitors, the titleYour web site usually offers the best chance (about 80% chance) to improve the conversion rate. Use headlines that clearly the biggest advantage (s) offering the product or service. Say exactly what they can achieve on your website. Write to test different headlines and 5-10, which is designed to evaluate the best answer.
Solutions - Since your offer is the "call to action" asking your guests, (purchase, sign ACT UP, opt-in), your offer of moreSecond, the greatest opportunity to improve the conversion rate. Try different offers and have found the formula of what works best for you.
Point of lead-descriptions - The first paragraph or of a product (if you sell a product) is usually the third largest opportunity to improve conversion rates. This text should be written with strong performances that attract visitors and increase their desire for your product orService.
Images / product "Hero Shots" - The images on your website can make a big impact on conversion rates. The best practice is to use images that clearly portray the biggest benefit of your product or service (the client, rather than generic "feel good" stuff like unknown logos and clip art). Studies show that images of products generally work better) on the left side of the product description (or point of lead, because it makes it easier to read your copy madefrom left to right. Plus, how to read people, "captions" under the images almost as much as you read the headlines. To add labels to high-performance and make the images clickable to the order / registration page.
Benefits - "performance bullets" (dot-point format) are another great opportunity to achieve improvements in your conversion rate. Achievements list in order of hierarchy of product value "for the market. In other words, the benefits of the product was stronger than your first, and theirweakest benefit last year.
Other important evidence of conversion:
* Background colors - white, gray, etc.
* Buttons - Button text / text, color, appearance, etc.
* Prices - $ 80, 79.95, 79.97, 2 a little 'for an amount of $ 39.99, etc.
Formatting and layout of page elements, images and text *.
* Etc.
Multivariate and A / B Split Testing
To improve your website conversions, multivariate testing or software A / B Split should be reviewedand analyze the results. We recommend the following conversion rate optimization and multivariate testing tools:
Google Website Optimizer - a free tool that allows Web developers and web marketing optimization experiments are running on their sites to determine the elements that generate the highest conversion responses. You can use this tool to use / B testing to test an item as a title, or multivariate testing (voices, images, promotions, etc.), if you have a lot of trafficand want to quickly test different elements. The interior is simple. Simply select the items for groped to make the experiments with the JavaScript code from Google, you start to analyze the tests and results.
There are many paid services that you can use to test your website, including Optimost, SiteSpect, Vert and others.
Conclusion
If you want to continually increase sales by optimizing your site, we recommend the use of A / B Split and Multivariate Analysis Toolsanswer to your important questions like:
* Which headline generates the best response?
* Words That Best paper copy for your offer, and thus key
* What is the ROI of marketing campaigns?
* What are the groups of visitors into customers?
* Where are the bottlenecks in the path of selling?